For a leading Silver Jewellery Brand
Generated ₹20.25 Crore in Net Revenue in 12 Months
- ₹20.25Cr+ Net Revenue
- 40.77% Returning Customers
- 43K+ Orders
Tap to open the dashboard full size →D2C growth partner · since 2018
Ready to scale your D2C brand beyond ₹1 crore/month?
We take care of the entire growth engine: creative, paid acquisition, funnels, CRO and retention, so you can scale revenue without blindly increasing ad spend.
Schedule Your Free Growth Audit
Limited strategy calls available each week.
- Revenue generated
- ₹380 Cr+Revenue generated
- Ad spend managed
- ₹80 Cr+Ad spend managed
- Profit generated
- ₹100 Cr+Profit generated
- D2C brands served
- 350+D2C brands served
Case studies
Results we've delivered for D2C brands.
Every number below is a screenshot from the brand's own Shopify dashboard.
Tap to open the dashboard full size →For a leading Women's Ethnic Wear Brand
Generated ₹9.91 Crore in Net Revenue in 12 Months
- ₹9.91Cr+ Net Revenue
- 57K+ Orders
- 207% YoY Growth
Tap to open the dashboard full size →For a leading Consumer Electronics Brand
Generated ₹8.67 Crore in Revenue in 12 Months
- ₹8.67Cr+ Revenue
- 33L+ Sessions
- 57K+ Orders
- 116% YoY Growth
Tap to open the dashboard full size →For a leading Artificial Jewellery Brand
Generated ₹10.81 Crore in Net Revenue in 12 Months
- ₹10.81Cr+ Net Revenue
- 98K+ Orders
- 42% Returning Customers
Tap to open the dashboard full size →A few of the brands we buy media for
Why growth stalls
Your Meta agency blames the creative.
Your creative agency blames the targeting.
Your developer blames the traffic.
Your retention agency blames acquisition.
And you're stuck in the middle.
The problem isn't that any one of them is wrong.
It's that nobody owns the entire growth system.
DSG ALLURE brings creative, performance marketing, CRO, funnel optimisation and retention under one roof, with one goal: profitable revenue growth.
What changed on Meta
Meta stopped rewarding better targeting and started rewarding better ads.
Broad audiences, more automation, less manual control. The algorithm now decides who sees an ad, and the main thing it has to go on is the ad itself. So better ads now win, not better audiences.
What we test against, per brand
- 01Buying triggers
- 02Pain points
- 03Desires
- 04Objections
- 05Product angles
- 06Hooks
- 07Offers
- 08Formats
- 09Creator fit
- 10Use cases
- 11Proof points
- 12Price framing
Don't ask how to find your audience. Ask how to make more people feel your product was made for them.
1,747 creatives tested across D2C accounts so far. New brands start from what has already worked, not a blank brief.
Creative
Spend buys reach. Your creative decides what your ads cost.
A slice of the formats we produce in-house: creator-led UGC, hook and angle iterations cut from a single shoot, and motion work for brands with no footage to start from.
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
UGC & creator
Mashup
Mashup
Mashup
Mashup
Mashup
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
Motion & AI
₹20.25 CrSilver Jewellery
₹9.91 CrWomen's Ethnic Wear
₹8.67 CrConsumer Electronics
₹10.81 CrArtificial Jewellery
Recent results
More brands we're growing right now.
Results from the last 30 and 90 days, straight from each brand's Shopify dashboard.
For a leading Women's Apparel Brand
Generated ₹3.71 Crore in Net Revenue in 30 Days
- ₹3.71Cr+ Net Revenue
- 93% Growth vs Previous 30 Days
- 7.5K+ Orders
- 41% Returning Customers
Tap to open the dashboard full size →For a leading Men's Fashion Brand
Generated ₹3.32 Crore in Net Revenue in 90 Days
- ₹3.32Cr+ Net Revenue
- 44% Growth vs Previous 90 Days
- 26K+ Orders
- 49.7% Returning Customers
Tap to open the dashboard full size →For a leading Beauty Brand
Generated ₹1.69 Crore in Net Revenue in 30 Days
- ₹1.69Cr+ Net Revenue
- 10K+ Orders
Tap to open the dashboard full size →For a leading Semi Precious Jewellery Brand
Generated ₹50.7 Lakh in Net Revenue in 90 Days
- ₹50.7L+ Net Revenue
- 13% Growth vs Previous 90 Days
- 5.1K+ Orders
Tap to open the dashboard full size →Founder stories
They trusted us with their growth. Here's what happened next.
Real founders. Real businesses. Real experiences with DSG ALLURE.
Rohit Nandwani
Founder, Hammer
As seen on Shark Tank India
Dhruv Taneja
Founder, Pratap Sons
Gaurav Durasamy
Co-founder, Tailor & Circus
Rishabh Patidar
Founder, One Word Store
What we do
Five levers, run as one system.
Acquisition, creative, site and retention are the same problem. Split them across three agencies and nobody owns the number that matters.
01
Meta ads
Creative-led buying, not budget-led.
Rapid angle testing, high-converting creative and copy that earns the click. We've run single accounts at ₹1,00,000 a day profitably by letting creative signal do the targeting instead of manual audience guesswork.
02
Google & YouTube
Capture the demand Meta creates.
Search, Shopping, Performance Max and YouTube synchronised so intent generated on social gets caught downstream instead of leaking to a competitor's brand bid.
03
Creative production
What moves ROAS the most.
UGC concepts, scripts, creator briefs, hooks and iteration. 1,747 creatives tested so far, which means we start from what already works in your category rather than from zero.
04
Conversion rate optimisation
More traffic won't fix a leaking store.
We audit product pages, offer presentation, trust signals and checkout friction, then rebuild the path so a larger share of the traffic you're already paying for converts.
05
Retention
Where most of your profit comes from.
WhatsApp and email flows, remarketing, cross-sell and repeat-purchase strategy. Four of the accounts above sit above 40% returning customers, and that is what makes aggressive acquisition affordable.
One team. One scoreboard.One team runs all of it, measured on your revenue.
How it runs
We find the leak before we open the tap.
Most accounts we inherit don't need more budget. They need to stop losing the traffic they've already paid for.
- 01
Audit the account
Cost per click, quality score, cost per conversion, click-through rate. Then analytics: goals, conversions, revenue, traffic sources. Then on-site: pages per session, time on site, event tracking. We need to know what's actually true before we touch spend.
- 02
Find the leaks
Most accounts don't need more budget, they need to stop losing the traffic they've already bought. We locate where spend is vanishing between impression and checkout, and plug it first.
- 03
Clear the bottlenecks
Where in the journey do people stall or drop? Usually it's a product page, a shipping surprise, or a checkout step nobody has looked at in a year. We fix the friction before scaling into it.
- 04
Study the buying decision
What is someone actually thinking between seeing the ad and tapping buy? The angles, hooks and objections come out of that, which is why the creative works rather than just looking good.
- 05
Build the funnel
A full path from first ad to first order to repeat purchase, with creative made for each stage.
Why us
Three questions to ask any agency you shortlist, this one included.
Ask how long clients stay
ROAS and ROI can look good for a quarter. How long clients stay is much harder to fake. Ours stay three years or more on average. Ask every agency for this number, including us.
Creative and media under one roof
No gap between the team making the ads and the team spending behind them. When a hook wins, it's in the account the same week instead of waiting on a separate agency's revision cycle.
Proof before promises
Every result on this page comes with the client's Shopify dashboard. Ask any agency to show you theirs.
Fit
The brands we do our best work for, and the ones we turn down.
We're a boutique team and we take on a small number of brands. If we're not the right fit, we'd rather say so upfront. Here's what we look for.
Good fit
- Doing at least ₹10 lakh a month in revenue right now
- Product and margins that hold up, because we can scale demand but not fix a weak offer
- Able to operationally handle 2 to 10x order volume within twelve months
- Ready for fast-tempo creative testing, not one batch a quarter
- Looking for a long-term partner rather than a month-to-month vendor
Not a fit
- Pre-launch, or still searching for product-market fit
- Looking for the cheapest possible retainer
- Expecting profitable scale without investing in creative
Questions
Before you book.
What does the audit actually cover?
30 minutes on your account, not a sales pitch. We look at current acquisition, creative performance, where the funnel is leaking, conversion opportunities on site, and retention. You leave with what we'd prioritise in your first 90 days whether or not you work with us.
What's the minimum to work together?
Roughly ₹10 lakh a month in revenue. Below that the constraint usually isn't ad spend at all, it's offer, pricing or product, and we'd be taking money to solve the wrong problem.
Do you handle creative, or do we supply it?
We handle it. Concepts, scripts, creator briefs, hooks, editing and iteration, either in-house or through our creator network. Creative is the main lever on Meta now, so outsourcing it away from the people running spend doesn't work.
Which categories do you know best?
Apparel and jewellery are the deepest, roughly half the brands we've worked with. Also consumer electronics, home and gifting, F&B, and skin and beauty.
How quickly do things move?
Audit and account restructure in the first few weeks, with creative testing starting immediately. Meaningful scale decisions need a real test window, so expect 60 to 90 days before the picture is clear. Be sceptical of anyone promising faster.
In 30 minutes, we'll show you what's holding your growth back.
We go through the acquisition, the creative, the funnel and the retention, then tell you where the money is leaking and what we would fix first. It costs nothing and the list is yours whether or not you hire us.
- Where your acquisition spend is actually landing
- Which creative angles your category responds to
- The point in the funnel you're losing the most people
- Conversion opportunities on the product page and checkout
- How much more revenue retention could bring in
- What we'd fix first if it were our account
Schedule Your Free Growth Audit
Limited strategy calls each week.